第四十二章崭露头角(3/8)

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                             “这10000份报纸的用户,全部都是在该商场购物5000元以上的消费者,也就是说,属于中高端人群,这一类人群,恰好正是广告商最关注的有效广告群体,目前,该项目正在顺利落实开展中。”我侃侃而谈,从容不迫,思路清晰。
                                                                                                                                                                我刚谈完,平总就“啪啪”地鼓起掌来,大嗓门说道:“好,好,我说得好,这个项目好,有效发行好,我最关注的就是有效发行,只有有效发行,才能真正拉动广告。”
                                                                                                                                                                严总和晚报的总编辑对视了一眼,眼里也都露出了赞扬的目光。
                                                                                                                                                                秋桐则目不转睛地看着我,不说话。
                                                                                                                                                                曹丽这时撇了撇嘴,看着严总,说话了:“严总,我是负责经营管理的,我最注重经济效益和成本核算,刚才这个小易说的最后一个项目,怎么老是感觉不大对劲呢,用广告换发行,这不妥吧,换来了报纸的发行数量,但受损失的是广告收入,用广告来给发行脸上擦粉,我怎么就觉得这是捂着耳朵偷铃铛,自欺欺人呢。”
                                                                                                                                                                曹丽这么一说,大家都不说话了,严总看看秋桐,又看看平总。
                                                                                                                                                                秋桐神色平静,但是不说话。
                                                                                                                                                                我刚想用数据来辩驳曹丽,平总抢先开火了:“曹主任,你是不是没有仔细听小易刚才讲啊,这个订报项目,是在对报纸有效发行增长数目对广告的拉动进行严格核算的基础上进行的,这笔账,我早就心里有数,很划算。
                                                                                                                                                                “照我们目前晚报的发行基础和星海市的经济人口状况,每增加一万份有效发行,就能拉动至少60个整版的广告收益,我们付出10个版面的代价,值!还能净赚50个广告版的收入……
                                                          

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