第二百零五章班门弄斧(2/7)

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                                                              见我不说话,平总和秋桐对视了一眼,秋桐说:“易克,你是不是报纸广告这一块的代理,有自己不同的想法呢?如果有,大胆说出来,不要紧,我和平总都想听听。”
                                                                                                                                                                
                                                                                                                                                                我抬起头,看着平总:“平总,我想先听听你对版面代理的计划和想法!”
                                                                                                                                                                平总说:“好……我的初步想法就是按照集团下达给我的全年广告任务,将广告任务数字分解到各报纸版面,每天大致固定多少版面刊发广告,根据个版面不同的位置,固定版面广告价格。
                                                                                                                                                                
                                                                                                                                                                
                                                                                                                                                                “然后,这个价格作为底线,面向社会的广告公司进行公开招商竞标拍卖,比如,有的广告公司向代理报耳位置的广告,有的广告公司向代理报花广告,有的广告公司向代理最后一版的广告……那么,这些广告公司就可以先报名,然后公开竞标……
                                                                                                                                                                “这样,集团广告公司的职能,就由以经营为主转为管理协调为主,中标的广告公司要提前交纳全部代理金,广告公司的全年任务自然也就不愁完不成,而且,还能超额……”
                                                                                                                                                                我听了,看着平总:“那么,你为什么还犹豫不决呢?”
                                                                                                                                                                “这个……我总觉得有些空泛,觉得有些没有主题,想法不是很成熟,和以前的广告经营方式相比,突破不大。”平总

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